Past Client 01 | Karusotju
Bali’s finest-crafted spirit is here to serve you a serene & elegant drinking experience
Photo by Yuana Purnama
Brand Identity
Brand Activation
Website Articles
Copywriting
Social Media
Content Production
Creative Direction
Check out Karusotju
Karusotju’s appeal, which sets the spirit apart from their competitors, is found in their hand-picked, locally-sourced ingredients and innovative approach, combining the ages-old distillation method and craft of Japanese Shochu and Indonesian Arak.
CONTENT PRODUCTION
Watch on YouTube: Behind Karusotju
We created this short series to launch Karusotju by means of an intimate, interview-style video shot straight from their distillery—sharing the story of how the passionate founder and his dedicated team kicked off with a dream and a mission to create something new in the highly coveted distilled spirits industry of Bali.
Behind Karusotju: Meet the Team
Videographer — Yuana Purnama
Video editor — Lewis Webber
Creative direction — yours truly
Behind Karusotju: Meet the Founder
Videographer — Benaiah Nico
Video editor — Lewis Webber
Creative direction — yours truly
Purveyors of Karusotju
With a goal to raise awareness of Karusotju’s expanding list of stockist and partners, we dedicated some time to this fun little content production, showcasing each purveyors’ ambiance that harmoniously aligns with Karusotju’s own identity.
This video below was produced at Hyatt Regency Bali, showing you the best way to enjoy Karu as you unwind at the resort.
Videographer & editor — Karina Aretha
Creative direction — yours truly
Karusotju’s highly curated purveyors—scattered all over Indonesia—tend to share the same positive social impact alongside a value for the preservation, heritage and cultural appreciation of local spirits.
GALLERY
Gallery photo credits:
Photos 01 & 02 — Ariel Soetanto
Photo 03 — Henry Suryadinata
Disclaimer:
All content showcased are created for and owned by Karusotju unless otherwise stated.